LegalShield announced that its 2020 memberships hit record levels in 2020, with more than 1,800,000 paid subscriptions accessing its legal, identity protection and privacy management services.
The company also saw a 7.5% increase year-over-year in its requests for legal services and a 32% increase in identity consultations—the highest single year of service requests since 2012.
“Much like Zoom, Peloton, and Amazon, LegalShield has found itself in a world where the need for our services have been pushed to the forefront of demand like no other time in our history,” said LegalShield CEO Jeff Bell. “From the outset of the pandemic, many personal and family issues rose to extreme importance for members including landlord/tenant, employment, family law, estate planning, and cybercrime challenges. Our focus on cutting-edge technology, particularly our mobile apps, enabled us to help resolve issues quickly, affordably, and with record satisfaction from our members.”
In 2020, the company saw growth in three out of four of its primary sales channels:
- Direct-to-consumer online (70% increase)
- Network sales with independent associates (30% increase)
- Voluntary benefits for employees (down 20%, due to business closures)
- Private label distribution (10% increase)