LegalShield CEO Jeff Bell is joining the ranks of CIOs, CTOs and other executives on the Forbes Technology Council.
Forbes Councils are invite-only communities that offer access to resources and other council members, as well as the chance to contribute thought leadership articles to Forbes.com. The Technology Council’s current makeup is diverse, ranging from the director of engineering at Rent the Runway to the vice president of enterprise architecture at Salesforce.
“We are honored to welcome Jeff Bell into the community,” said Scott Gerber, Founder of Forbes Councils. “Our mission with Forbes Councils is to curate successful professionals from every industry, creating a vetted, social capital-driven network that helps every member make an even greater impact on the business world.”
Before joining LegalShield, Bell had held leadership roles with multinational corporations including DaimlerChrysler, where he was vice president of the Jeep and Chrysler divisions, and Microsoft, where he rose to corporate vice president, global marketing, for the company’s Interactive Entertainment Business, maker of Xbox.
Since taking on leadership of LegalShield in August 2014, Bell has made technology a priority for the company. He compares the business, leveraging technology to sell subscription-based legal plans, to the sort of disruptive model that gave rise to the YouEconomy. “Like Uber, we have a growing marketplace that matches members with law firms,” said Bell. “Like Yelp!, our law firms and their lawyers are held accountable because every member is surveyed on their satisfaction with the service. Like PayPal, we also provide many helpful DIY tools for our members.”
LegalShield is seeing early returns on its investment in technology, as membership levels hit record highs. Moving into 2017, the company had surpassed 1.6 million member accounts, covering more than 4.2 million individuals.