Legacy Republic wants to rescue family memories from VHS tapes and photo albums stuffed in closets across the country. The tech startup on Wednesday launched a new platform that enables users to easily upload, edit and share outdated media content on social media, with the help of the brand’s trained salespeople.
A year after launching through parent company YesVideo, Legacy Republic is rolling out its own Family Legacy platform. The brand’s independent contractors, called Legacy Makers, help clients through the process of uploading and editing moments captured pre-smartphone era. Each client can then access a personal Family Legacy site to create custom DVDs and share photos or videos online. The system also runs an algorithm to identify the best clips in a video and pair them with music to create a personalized trailer.
“We’re at a critical point in time where scrapbooks and photo albums, VHS tapes and film reels are at risk of being lost, damaged or degraded,” Brian Knapp, head of Legacy Republic, told DSN. “With Family Legacy, we’re offering generations of families a chance to relive their priceless memories in a modern and social way.”
YesVideo, a service that digitizes videos and makes the content available online or on DVD, launched Legacy Republic in October 2014. The company has signed on Legacy Makers to market the service through home shows, where they assist clients in converting both photos and videos to digital format. In August, the brand began expanding its footprint with the acquisition of competitor Yarly, a photo management service founded in 2012.