Le-Vel, the direct selling industry’s first completely virtual, cloud-based company, recently achieved $1 billion in lifetime sales.
Founded in late 2012 by Jason Camper and Paul Gravette, the Frisco, Texas-based health and wellness company has experienced substantial since generating $10 million in revenue in its first full year, 2013. The company achieved $100 million in its second year, $350 million in its third year, and $450 million in 2016. Last month was also the largest revenue-generating month in Le-Vel’s history.
For the founders, who are also Co-CEOs, the true measure of Le-Vel’s success is how many lives are impacted through Le-Vel’s products. “From the beginning, our focus has been on helping people live healthier, happier lives,” said Camper and Gravette. “A cloud-based infrastructure was something our industry hadn’t seen before, so it was a risk. But we knew it would give us the ability to invest in products that could change people’s lives. And it has. It’s been incredibly rewarding to witness the growth of our sales force and their customers and to hear their powerful stories. That’s what keeps us going, and we’ve only just gotten started. This company has so much potential to impact the lives of others around the world in a positive way.”
Le-Vel began with a trio of products designed to promote weight management, fitness, lean muscle support, mental clarity and appetite control. The THRIVE EXPERIENCE, as it is collectively known, incorporates a daily morning regimen of Premium Lifestyle Capsules, a Premium Lifestyle Shake Mix and Derma Fusion TechnologyTM (or DFT) adhesive, worn for time-released results.
Over the last four years, Le-Vel has expanded its product line to include supplementary products that complement or enhance the core benefits of the Thrive Experience. Additional products include Thrive Kids, Activate, Boost, Balance, Black Label, FORM, Move, Rest, Expand, and Pure. The company has more than 6 million Customer and Brand Promoter accounts, and currently ships within the United States, Canada, Australia, New Zealand, the United Kingdom, and Mexico.
Le-Vel was the recipient of the 2016 Direct Selling News Bravo Growth Award, recognizing the largest year-over-year growth in the world in direct sales, for its 254 percent growth from 2014 to 2015. Last month, the company placed No. 44 on the Direct Selling News Global 100, reporting $449 million for 2016.