In Le-Vel’s largest charitable initiative yet, company distributors and customers raised more than $250,000 in support of the National Breast Cancer Foundation (NBCF). Jason Camper and Paul Gravette, Founders and Co-CEOs of Le-Vel, presented the donation at a special event held Thursday in Grapevine, Texas.
The funds resulted from a promotion Le-Vel ran during National Breast Cancer Awareness Month in October. The company’s Thrive line of nutrition and weight-management products includes a patent-pending DFT (Derma Fusion Technology) patch worn on the skin to support the body’s metabolism process. In October, Le-Vel offered a limited-edition DFT Pink patch, with $5 from each purchase benefitting NBCF.
“Breast cancer is important to our distributors, and so it quickly became important to us,” Camper told DSN. “We picked NBCF because we looked for organizations that had 100 percent transparency in their funding and were devoting at least 80 percent of their actual donations to the cause and research. We believe NBCF is a good match for us.”
To support the October initiative, Le-Vel set up a back-office tracking tool enabling distributors to monitor their personal contributions, as well as those made by their teams. “It brought a lot of internal, fun team competition,” said Gravette. “There were a lot of people behind this movement—cause marketing at its best.”
The executives also disclosed that Le-Vel is planning a December initiative in support of Toys for Tots. Though details have not yet been announced, the company expects to surpass October fundraising levels. Previously, Le-Vel made a $50,000 donation to The Hoyt Foundation, an organization dedicated to supporting America’s disabled young people.
“We’re exploring what other foundations and causes we can get behind during different parts of the year,” said Camper. “The response to this from the field was very emotional, very meaningful, and we want to find ways to continue giving back.”