For the fifth consecutive year, Le-Vel kicked off its month-long campaign to support the National Breast Cancer Foundation (NBCF).
Le-Vel is donating $5 for every limited-edition Breast Cancer Awareness PINK DFT Ultra and PINK Label DFT pack sold during the month of October. This year, Le-Vel is on a mission to break the $1 million milestone in total donations to NBCF.
“NBCF is grateful for the five years of partnership with Le-Vel and for their support to our mission of Helping Women Now,” said Janelle Hail, NBCF founder and CEO. “They have nearly reached the $1 million mark in funds raised to join our top donor recognition tier, The Circle of Hope. These funds will enable us to continue providing help and inspiring hope through our programs to thousands of women affected by breast cancer across the U.S.”
Throughout October, Le-Vel is having a “pink out” on all of its social media channels, symbolizing the company’s commitment to the fight against breast cancer. #THRIVE4PINK is the company’s call to action and a symbol of their independent Brand Promoters’ and customers’ passion for supporting those in need. In November, ten randomly selected Brand Promoters will travel to Dallas to tour the NBCF facility, learn about the organization’s efforts and assemble HOPE Kits filled with items for patients undergoing breast cancer treatment. These THRIVERS will be selected from Breast Cancer Awareness DFT orders placed through October 15, 2019. All travel and accommodation costs will be covered by Le-Vel.
“On behalf of all of our Promoters and customers, we’re honored to support the National Breast Cancer Foundation in its goal to increase the number of breast cancer survivors and ensure that women everywhere have access to the resources and information they need for early detection and treatment,” said Le-Vel Co-CEOs Jason Camper and Paul Gravette. “Reaching $1 million in donations is an important milestone for THRIVERS everywhere and shows the incredible impact we are making together.”