Personal styling service Keaton Row, known for its virtual business model, is adding face-to-face consultations to help clients develop their existing wardrobes.
Through its online platform, Keaton Row connects clients to one of its industry-trained stylists across the U.S. After a free style assessment, the stylist compiles a lookbook based on the individual’s unique needs. Each client must make a purchase from her lookbook to continue receiving styling services, which the company offers on a seasonal basis.
For those wanting a fresh take on their current wardrobe, Keaton Row is expanding its regular service with two new styling options. The first is the Capsule Edit, a 90-minute session with a stylist conducted via Skype, Google Hangouts or Facetime. These sessions “focus on carefully curating a portion of your closet to create either a dedicated work or weekend wardrobe.” After helping the client evaluate up to 30 pieces she already owns, the stylist provides a checklist of items needed to complete her capsule wardrobe.
The New York-based company also is catering to local clientele with the Wardrobe Edit, a three-hour styling session conducted in person. The aim of this in-home consultation, available in the New York City area, is to create a “clutterless, curated closet.” The stylist helps the client sort through her entire closet, style existing pieces, and set practical wardrobe goals.
