Jeunesse has set a new benchmark for direct selling companies looking to achieve billion-dollar revenue. The skincare and nutrition company reports that annual sales surpassed $1 billion in 2015, its sixth year of business.
The husband-and-wife team of Randy Ray and Wendy Lewis, CEO and COO, respectively, founded Jeunesse in 2009. In 2015 the company acquired a 130,000-square-foot corporate headquarters in Heathrow, Florida, and opened a “Jeunesse West” facility in Draper, Utah, with 150 staff. Thanks to an early emphasis on building an international infrastructure, Jeunesse sells its anti-aging products—collectively dubbed the Youth Enhancement System (Y.E.S.)—through independent distributors in more than 100 countries.
“Our success is the direct result of the hard work, professionalism and dedication of our amazing network of Jeunesse Distributors around the world,” Lewis said in a statement. “I congratulate each and every one of them for helping Jeunesse reach this important milestone.”
Jeunesse is one of several young companies powering through the ranks of the DSN Global 100, an annual list of the top revenue-generating direct selling companies in the world. On the 2015 list, Jeunesse shared the No. 38 spot with home fragrance brand Scentsy, both companies having posted revenue of $419 million in 2014. The list includes just 16 companies with revenue exceeding $1 billion, half of them U.S. firms.
The Inc. 5000/500, which ranks America’s fastest-growing private companies, also served as an early indicator of remarkable growth at Jeunesse. The company made its debut on the list in 2014, breaking into the top 10 percent, known as the Inc. 500, at No. 258. In 2015, Jeunesse ranked No. 564 with three-year growth of 811 percent.
Management regularly points to the company’s technology prowess as a primary driver of growth. In the creation of Jeunesse, Ray and Lewis brought to bear their own expertise in the technology sector, including the fields of medical software and computer hardware. The company’s tailor-made technology includes the “J-World” marketing system, comprised of back office, social and mobile components to help distributors build their businesses.
“Investing in the right technological infrastructure from the beginning while expanding globally has allowed us to reach this level and positions us to continue to grow from $1 billion and beyond,” said Ray.
