Six years after entering the South Korea market, global youth enhancement company Jeunesse Global has entered into a sponsorship agreement with the county’s most popular professional soccer team, FC Seoul.
Jeunesse Global Korea General Manager Kelcey Kwon and FC Seoul CEO Jang Giju signed the agreement at a special event held during the April 8th game between FC Seaoul and Jeju United FC. The sponsorship, which covers the 2017 season and runs through the fall, will give Jeunesse high visibility in the team’s home field, Seoul World Cup Stadium, which was built for the 2002 FIFA World Cup and is the largest soccer stadium in Asia with a capacity of over 66,000.
Jeunesse, which is headquartered in Altamonte Springs, Florida, will receive two 6 meter by 2 meter signs, one placed behind each goal gate. The prominent positioning will be highly visible, not only to the approximately 350,000 fans who attend 2017 season matches, but also to the large audience who watch the matches on three major Seoul television stations and follow the team on social media channels.
“We are thrilled to be aligned with FC Seoul and championship world class soccer,” said Jeunesse Chief Visionary Officer Scott Lewis. “The team and its fans represent vitality and excitement the Jeunesse brand is known for, and this partnership helps strengthen our profile in the world’s third-largest direct selling market.”
FC Seoul is one of the most successful teams in the K League Classic and is the League’s current champion.
The team has a winning record and a huge fan base. In all, the team has won six League titles, two FA Cups (most recently in 2015), two League Cups and one Super Cup.
Jeunesse, which placed 14th on the DSN Global 100 list of the top direct selling companies in the world with earnings of $1.41 billion in 2016, has a corporate office located in Seoul.