Jeunesse Global, a fast-growing marketer of nutrition and personal-care products, has appointed industry veteran Meredith Berkich as President of its North American business.
Berkich began her 25-year direct selling career as a field sales leader, before taking on leadership roles at a succession of companies. In a statement, Jeunesse describes Berkich as “equal parts strategist and enthusiastic coach,” a testament to her focus on strategic planning and salesforce development.
“We are pleased and excited to welcome Meredith to the Jeunesse family. Her knowledge and expertise will be of great value as we continue to develop our presence in the region,” Chief Visionary Officer Scott Lewis said in a statement.
Founded in 2009, Florida-based Jeunesse operates in 100 markets worldwide. The company reported annual revenue of $419 million, earning it the No. 38 rank on the DSN Global 100. In March, Jeunesse announced the acquisition of MonaVie, another prominent health business in the direct selling space. Looking to consolidate the two businesses and accommodate rapid growth, Juenesse has purchased a 130,000-square-foot building near its existing Orlando-area headquarters.
“This company’s compelling vision, high level of integrity, and appreciation for the salesforce fully align with my core values,” said Berkich. “I am eager to contribute to the growth of this incredible community and add value to countless lives across the globe.”