Jeunesse’s floral perfume, E·VŌK Aqua Serene, curated with French lavender, musk, amber and cedar, was named Best New Fragrance by the 2021 Pure Beauty Global Awards. E·VŌK Aqua Serene is enhanced with Phytogaia® accord, which mimics the makeup of phytoncides found in nature. These protective organic elements are emitted by botanicals and are believed to provide benefits to humans, like encouraging emotions or feelings.
“We are incredibly honored that E·VŌK Aqua Serene has been selected as the Pure Beauty Global Awards’ 2021 Best New Fragrance,” said Jeunesse Chief Visionary Officer Scott Lewis. “The fragrance was developed by combining the latest in the science of scent with the age-old art of perfumery to create a truly innovative fragrance with the potential to positively impact emotional well-being.”
The Pure Beauty Global Awards recognize beauty products that exceed the judges’ high standards for usability, efficacy, packaging, functionality, unique selling points and innovation.