Jeunesse is tapping into the cosmetics market with NV, its newest line of “youth enhancement” products.
The Florida-based company has a portfolio of skincare and nutrition products that generated sales of $1 billion in 2015. Jeunesse is looking to build upon that success with its new cosmetics offering, currently available in the U.S. and Canada.
During a February training and leadership event for company Distributors, Jeunesse unveiled a primer, BB perfecting mist foundation and bronzer under the NV brand. The micro-mist foundation comes in nine shades and incorporates a proprietary aerobrush spray nozzle, designed to produce an airbrushed look. All the products are free of oils, phthalates, parabens and sulfates.
“Cosmetics are a $62 billion industry in the U.S. alone and growing, so it makes sense for us to expand into this category by providing our customers and Distributors with this first-to-market, innovative technology,” said Scott Lewis, Jeunesse Chief Visionary Officer. “NV offers tremendous consumer appeal with instant results and outstanding benefits that complement our Youth Enhancement System.”
Management said in addition to North America, NV will begin hitting international markets in the coming months. Jeunesse products are sold in more than 130 countries worldwide.