Jeunesse Global, a Lake Mary, Florida-based youth-enhancement company, has announced a multi-year sponsorship with Turkish football club, Galatasaray SK. The announcement was made at the Türk Telekom Arena in Istanbul.
Galatasaray Sports Club Chairman Mustafa Cengiz pointed to the “joining of power” between fast-growing Jeunesse and one of the biggest and most-famed football clubs in Europe as key to the partnership. In addition to stadium signage, the partnership will feature strategic player product endorsements, a VIP room at the stadium, use of the Jeunesse brand on television broadcasts and exposure on the club’s extensive social media outlets.
Founded in 1905, Galatasaray SK is part of the Galatasaray Sports Club, spanning 14 branches and 1,400 athletes. The club competes in the top-ranked Süper Lig and has won more than 50 titles. The team plays home games at Türk Telekom Stadium, which holds more than 52,000 fans and will be a perfect stage for the Jeunesse brand.
“We are excited to join forces with one of the most storied football clubs in Europe,” said Jeunesse Chief Visionary Officer Scott Lewis. “Galatasaray SK is a well-liked and successful club with brand values that align with Jeunesse and our commitment to providing quality, innovation and a top-notch brand experience. We believe our products are a perfect match for Galatasaray’s passionate fan base, and we can’t wait for them to experience what it’s like to live Jeunesse.”
The deal with Galatasaray Sports Club is the latest in a string of athletic sponsorships Jeunesse has entered, including FC Seoul in South Korea and the SESC volleyball clubs in Brasil. The sponsorships fall into the company’s strategy to further build global awareness of the Jeunesse brand and to introduce its products to additional customers around the world.