Jeunesse Global has acquired naming rights to the former Rio Olympic Arena in Brazil, a fast-growing market for the cosmetics company.
The sponsorship was unveiled to Distributors in Maui, Hawaii, last week for the company’s Emerald Experience incentive trip. Jeunesse has signed a three-year deal to display its brand throughout the venue and install a retail shop on site, following in the footsteps of direct sales firms like Amway and USANA Health Sciences, which have contracted with Orlando’s Amway Center and Utah’s USANA Amphitheatre.
As the only multi-purpose arena in Brazil, the newly christened Jeunesse Arena has hosted marquee events including the gymnastics competition at last year’s Summer Olympics, the NBA Global Games, Disney on Ice and musical acts from Beyoncé to Paul McCartney. The facility can hold about 15,000 for sporting events and nearly 19,000 for concerts.
Jeunesse Arena is a symbol of the hard work and success of Distributors across the region, Chief Visionary Officer Scott Lewis said in a news release. “We are honored Jeunesse will now have a presence in a place where hundreds of thousands of people gather annually to celebrate life through culture, sports and music.”
On April 7–8, the company will celebrate its expanded presence in Rio de Janeiro, the sixth most populous city in the Americas, with an exclusive event for Distributors at the arena. The celebration will include a concert by musical artist Anitta, three-time winner of Best Brazilian Act at the MTV Europe Music Awards, and will mark the company’s first anniversary in Brazil.
