Jeunesse announced the acquisition of Verway, a multichannel health, beauty and household products company based in Europe. This move is expected to boost Jeunesse’s growth in the European and Middle Eastern market, which saw significant year-over-year growth of 42 percent in 2020.
Verway was founded in 2017 by Ilhan Dogan, an entrepreneur whose personal success within the direct selling industry resulted in $1.2 billion in sales over three decades.
“This alliance not only helps Jeunesse build on the momentum in the European market, but it also opens the door to a truly global opportunity and product selection for Verway distributors and customers,” said Jeunesse Chief Visionary Officer Scott Lewis. “Ilhan is a legend in the industry who brings an extraordinary skill set and will play an important role in our strategic plan for the region and the world. We are honored to welcome Ilhan and the entire Verway family to Jeunesse.”
Dogan, who is known for his coaching of other direct selling leaders, as well as athletes and politicians, will now become a Jeunesse distributor.
“After decades in the direct selling industry, my excitement level in joining Jeunesse is as high as it was at the start of my career,” Dogan said. “I was attracted to Jeunesse by the company’s global structure, leadership, and many achievements, and I look forward to joining forces with Scott, Jeunesse Founders Randy Ray and Wendy Lewis, and Jeunesse leaders to contribute to abundant success in the future.”