Medical Marijuana, Inc. recently announced that its subsidiary Kannaway® has appointed Janne Heimonen as managing director of its European Division.
Kannaway currently ships products to many countries within the European Union. The company is working to expand access to CBD and hemp throughout Europe.
“Kannaway is fortunate that Janne joined our team last year, and we’re excited to see his professional expertise and development take our company to the next level in European markets,” said Kannaway CEO Blake Schroeder. “Research firm Prohibition Partners is forecasting that Europe is poised to become the world’s largest legal cannabis market over the next five years and we’re excited to be at the forefront of that expansion.”
Heimonen brings more than 25 years of leadership and sales experience in the direct selling industry, fulfilling roles in both European and U.S. based companies. Starting his direct selling career in 1994, Heimonen began selling health and wellness products as an independent distributor. After earning a degree in International Marketing Management, he began his management career as an executive for a direct selling company in Scandinavia and, as he gained success in his sales and marketing roles, held international director and president positions in large U.S.-based direct selling companies. He also ran his own direct selling consultancy and has been involved in several B2B operations.
“I have a passion for direct selling and the rights of consumers to look after their own health and wellness,” said Heimonen. “Hemp is a real gift to people around the world and I’m excited to help Kannaway play a big role in the comeback of this wonderful plant.”