One of the fastest-growing direct sellers in the UK is bringing its business to North America. Jamie Oliver at Home has officially launched in the United States with the grand opening of its new headquarters in Pawtucket, R.I. Company President and CEO Tim Brown says the new location holds particular appeal for the eating and entertaining company: its Hope Artiste Village neighborhood is also home to the thriving Pawtucket Farmers Market.
British chef, TV personality, author and restaurateur Jamie Oliver launched the UK’s Jamie at Home in 2009. Its North American counterpart, Jamie Oliver at Home, offers Consultants the opportunity to sell the Jme Collection, which the company’s website describes as “a handpicked range of products inspired by Jamie Oliver’s relaxed approach to eating, entertaining and enjoying life at home.”
Oliver’s passion for cooking and fresh food inspired his mission of “Better Food Better Life,” an approach he applies to more than just party planning. Oliver founded the California-based Jamie Oliver Food Foundation, which partners with the Better Food Foundation in the UK and the Good Foundation in Australia to bring food education and skills to children, in addition to raising awareness of the need for policy changes at the local and national level.
Jamie Oliver at Home does not require Consultants to develop cooking expertise. Oliver, whose 14 cookbooks have sold 35 million copies worldwide, plays “host” at each party, personally demonstrating by video the products he uses in his own kitchen.