James Thompson Named New Avon Chief Beauty & Brand Officer

Avon Products, Inc. recently announced the appointment of as chief beauty and brand officer, effective November 1, 2018.

James Thompson

James Thompson

Thompson joins Avon following a 24-year career at Diageo PLC, most recently serving as chief marketing and innovation officer for Diageo North America. At Avon, he will focus on leveraging the strength of Avon’s beauty marketing and innovation to create more agile category teams that will be structured to work much more closely with Avon’s markets. He will also spearhead the rejuvenation of Avon’s brand. He will report to COO Jonathan Myers.

“Chief Beauty & Brand Officer is a strategically vital role at Avon, and we couldn’t be more pleased to have an executive of James’ caliber join us,” said Myers. “He has a well-established track record of turning around large and small brands throughout the world at both luxury and mainstream price points. We are confident that James’ breadth of experience, in-depth digital capabilities and new product marketing and innovation expertise will further deepen Avon’s connection with its consumers and representatives.”

With Thompson’s appointment, Alex Long, Avon’s current global vice president, Global Brand Marketing, will transition to global vice president, Global Commercial Marketing to drive marketing execution, brochure excellence and revenue growth management across the organization.

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