Jamberry is using its signature nail wraps to raise awareness and support for those battling cancer.
The Utah company has launched a limited-edition collection through its Commitment to Charity initiative, meaning a portion of the proceeds are allocated to charity. The new #TellYourStory collection features pink designs for breast cancer awareness, and with each purchase Jamberry will donate $2.00 to the American Cancer Society (ACS).
Jamberry’s charitable efforts are focused on causes and organizations that align with its mission to empower women. For example, a #GoForGold campaign earlier this year supported women athletes headed to Rio de Janeiro for the 2016 Olympics. These athletes, who tend to get fewer sponsorships than their male counterparts, are responsible for covering traveling and other expenses associated with the games.
With its new campaign, Jamberry will help provide resources to women facing breast cancer. This year, about 246,660 women will be diagnosed with an invasive form of breast cancer, according to ACS data. The nonprofit is dedicated to cancer research, patient services, early detection, treatment and education.
“When someone is affected by cancer they are not alone,” said Padma Rao, Chief Marketing Officer at Jamberry. “As a family and as a community we support those who are facing cancer currently, who have faced cancer, and who will someday face it.”