Nail wrap seller Jamberry will make its first move into Europe with an upcoming launch in the United Kingdom.
The Lindon, Utah-based company said it will introduce its collection of nail and hand-care products to UK consumers in April 2016. Jamberry’s independent consultants, more than 40,000-strong, sell the products through home manicure parties and virtual parties on Facebook.
Jamberry was founded six years ago by sisters Keri Evans, Christy Hepworth and Lyndsey Ekstrom. The brand’s flagship product is a do-it-yourself nail wrap, or adhesive, applied to fingernails and toenails. Two new collections of the wraps are released each year, featuring a wide range of colors and designs.
“It had to be doable for people that don’t necessarily do girly stuff,” Ekstrom said of the product in the company’s release. “The nail wraps had to be easy to apply, last a long time and of course be stylish and personal in a way that would speak to a woman’s personal tastes.”
The company currently sells its beauty products, including a Jamberry Juniors line of nail wraps for girls, in the U.S., Canada, Australia and New Zealand. In an interview for the March issue of DSN, Chief Commerce Officer Matthew Hoffman said international expansion will be a major focus at Jamberry in the next five to 10 years.