It Works! released plans for its 20th anniversary celebration, including the relaunch of its original, flagship products. The Ultimate Body Applicator has been reimagined as the Skinny Wrap, and Facial, a sheet mask, has been reformulated and packaged as the Hydrating Facial Mask.
“The biggest challenge in this industry—and really the worldwide market—is to offer an uncommon solution, a true original, that captivates people and offers them something they never thought was possible before,” said Mark Pentecost, founder and chief executive officer of It Works! “We knew we had something special to share with the world.”