Isagenix has announced plans to bring its wellness solutions to the United Kingdom.
The announcement was made to company Associates at a recent New Year Kick Off event in San Antonio. Entry into the U.K. will introduce Isagenix not only to a new market, but to a new region as well. Up to now, the company has done business in the Americas, Asia and Australia.
Management is targeting the second quarter of 2017 for a soft launch in the U.K. In the meantime, pre-enrollment is open for residents to express their interest in the products or Associate opportunity.
“The U.K. has been experiencing a renewed interest in exercise and aerobic activity since the 2012 Summer Olympics were hosted in London,” reads a company announcement, citing research by Euromonitor International. “Despite this, 67 percent of working-age men and 57 percent of working-age women in the U.K. are overweight or obese.”
Isagenix sees an opportunity to address these needs with its wide range of health products, which are categorized as “solutions” targeting weight loss, energy, performance and other aspects of wellness. The company also encourages a healthy lifestyle through its 16-week IsaBody Challenge. Those who complete the challenge have a chance to win an assortment of cash, prizes and trips awarded by the company.