Isagenix International’s Collagen Elixir, promoted as a tool to improve skin elasticity and reduce the appearance of fine lines and wrinkles, set company records for its U.S. sales over the weekend.
“Collagen Elixir has been a massive success in Australia and New Zealand since launching in 2020,” said Isagenix Chief Executive Officer Sharron Walsh. “Customers there love this product because it’s not only effective but also focuses on sustainability. Since its debut in the U.S. and Puerto Rico on Friday, we’ve seen an overwhelming response. This product launch is the most successful in our history and is a terrific start to an exciting year at Isagenix.”
During its debut weekend, Collagen Elixir outsold the company’s previously most successful product BĒA™ Sparkling Energy Drink by seven times. Collagen Elixir is the second collagen-based product for the company and has sold one million bottles and counting.