Photo: Madison (center) goes on stage during Isagenix’s New Year Kick Off to the share the story of her sister, Mia, who has a rare bone marrow disorder.
Isagenix International, a global nutrition and lifestyle company based in Gilbert, Arizona, has raised nearly $100,000 for Make-A-Wish at New Year Kick Off (NYKO), an annual event for the company’s independent distributors.
Isagenix is one of Make-A-Wish’s largest sponsors. In 2017, the company donated nearly $3 million to the nonprofit. Since 2012, Isagenix and its customers have raised nearly $9 million for Make-A-Wish in 12 countries, helping it grant more than 938 wishes worldwide to children with critical illnesses.
At NYKO in Phoenix, Isagenix invited Madison onstage to share about her sister, Mia, a teen with a rare bone marrow disorder called Diamond Blackfan Anemia. Mia’s bone marrow does not make red blood cells, so she must receive monthly blood transfusions. Because there’s no cure for the disorder, Mia is hoping for a bone marrow transplant, but must first find a donor. To support that search, Isagenix hosted Be The Match, a bone marrow registry, at NYKO and at company headquarters in Gilbert. At NYKO, more than 350 independent distributors had a cheek swab to see if they’re a match for Mia or another individual waiting for a transplant. At Isagenix, 44 employees were swabbed.
“Isagenix commends both Make-A-Wish and Be The Match for their tireless and inspiring work,” said Isagenix CEO Travis Ogden. “We are truly honored that our first major charitable effort of 2018 benefited such terrific organizations, and grateful that our employees and independent distributors gave to them so generously.”
Make-A-Wish will appear at another Isagenix event, Canada Celebration, in April. Isagenix will reveal to a child onstage at the Vancouver event that his wish will soon come true. The company’s last onstage wish reveal was at its Global Celebration in August when it announced Triston’s wish to go to Hawaii would be fulfilled.
Isagenix, its distributors and its employees support several charities throughout the year.