Isagenix Legacy Foundation Raises $2.3 Million in First 24 Hours

Isagenix Legacy Foundation Logo

Gilbert, Ariz.-based Isagenix International recently announced that its newly established Isagenix Legacy Foundation raised $2.3 million during its first 24 hours of fundraising.

Foundation Fundraising Launch

All donations will fund grants to nonprofit organizations that further the Foundation’s mission to provide healthy nutrition for underserved children, wellness education for all and aid for those affected by natural disasters.

 

The Foundation was launched August 6 during the Isagenix Global Celebration 2018 event in Nashville, Tennessee. Co-founders Jim and Kathy Coover pledged to match every dollar raised for the Foundation during the first 24 hours of fundraising, up to $1 million. The Coovers are donating $1 million.

Jim and Kathy Coover

Jim and Kathy Coover

“Jim and I are so moved by how the Isagenix family has embraced the Foundation,” said Kathy Coover, Isagenix co-founder and executive vice president. “Our company and those connected to it have a long history of contribution, so we knew we would see a positive response, but people have truly gone above and beyond. Together, we will demonstrate the power of collective impact to leave an enduring legacy in communities around the world.”

In 2017, Isagenix contributed $6.4 million in monetary and product donations to charitable and disaster relief organizations around the world. Since 2012, the company and its customers, independent distributors and employees have raised nearly $10 million in 12 countries for Make-A-Wish®, helping the nonprofit grant over 938 wishes.

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