India Hicks to Close Business

India Hicks

India Hicks announced that she will be closing her eponymous lifestyle brand.

In an Instagram caption posted earlier this week, the designer said “the difficulties faced as a young brand have proved to be too much for us to overcome… Today we will be thoughtfully winding down our business, taking along the gifts of life lived, lessons learned and true friendships made. My heart breaks with this news yet swells with pride over our many accomplishments.”

Hicks, who is goddaughter to Prince Charles and was a bridesmaid at his wedding to Princess Diana, was commended for her entrepreneurial spirit when she decided to turn her enviable family life in the Bahamas into a business.

Hicks and two partners launched the business in 2015. Inspired by island living, the beach-themed collection included jewelry, woven bags, vintage style kaftans, scented candles and skincare. The products were sold online and through more than 2,000 independent distributors, or Ambassadors, across the U.S.

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