inCruises now has members from 194 countries, totaling one million people, and its subscription travel club model has given the company unique leverage to attract a younger demographic than the industry average. Today, 90% of inCruises members are first-time cruisers.
“We’re introducing a lot of people to the idea of going on a cruise or making it more convenient for them,” said Frank Codina, inCruises Co-Founder and Co-CEO. “A lot of countries aren’t on the cruising radar. They aren’t being marketed to.”
While the pandemic slowed cruising activity, it also created pent-up demand for inCruises members who have continued to pay their monthly subscription and build up reward points. The company now projects $50 million in cruise revenues this year through their 11 brand partnerships with Azamara, Carnival Cruise Line, Costa, Cunard, Holland America Line, MSC Cruises, Norwegian Cruise Line, Oceania Cruises, Princess Cruises, Regent Seven Seas Cruises and Seabourn, with more brands expected to join soon.
“This disruptor model, this alternate distribution channel really checks all the boxes,” said Sally Andrews, inCruises Public Relations Director. “Word of mouth is the most cost-effective marketing. Add to that the growth of the subscription-based model. We’re a strategic partner with a long-term commitment to the cruise lines.”