Herbalife Ltd. is making it possible for athletes everywhere to benefit from its partnership with global soccer star Cristiano Ronaldo. As Ronaldo’s Official Nutrition Sponsor, Herbalife has collaborated with the Real Madrid player to create CR7 Drive, a sports drink launched Monday.
The Los Angeles-based nutrition company signed a five-year sponsorship deal with Ronaldo in June 2013. Since then, Herbalife nutrition experts have worked with Ronaldo to enhance performance through a tailored nutrition plan. CR7 Drive, part of the Herbalife24 performance nutrition line, is one result of those efforts. Formulated without artificial flavors or sweeteners, the sports drink aims to help athletes refuel and rehydrate before and during exercise.
“Herbalife understands how critical nutrition is for my performance,” Ronaldo, a three-time World Player of the Year, said in a statement. “Working with dedicated Herbalife sports science staff to develop CR7 Drive has been incredibly rewarding and demonstrates what a true partnership should be like. I look forward to helping athletes around the world understand how nutritious products can help them perform.”
Herbalife actively courts professional athletes and their fans through both individual and team sponsorships, as well as sponsorships of numerous sporting events. The company has raised its profile among soccer enthusiasts as jersey sponsor of five-time Major League Soccer champions the LA Galaxy, as well as its partnership with Ronaldo. All told, Herbalife backs more than 250 athletes, teams and events worldwide.