Los Angeles, California-based Herbalife Nutrition has renewed its multi-year sponsorship with international soccer star, Cristiano Ronaldo, extending their relationship that first began in 2013 to 2021. Through the sponsorship, Herbalife Nutrition will maintain the exclusive rights to promote Ronaldo in connection with the nutrition, wellness and sports performance products category.
“Cristiano is in a league of his own as one of the most celebrated athletes of our time,” said Rich Goudis, CEO, Herbalife Nutrition. “He shares our commitment to nutrition and fitness and believes in our purpose of making the world healthier and happier, which is what makes this partnership so special.”
As part of its ongoing commitment to improving sports nutrition and performance in 2013, Herbalife Nutrition collaborated with Ronaldo to launch Herbalife24® CR7 Drive, a sports drink designed specifically to meet the nutritional needs of the global soccer legend and benefit athletes of all levels.
“Herbalife Nutrition understands how critical nutrition is for my performance and I enjoyed working with their scientific team to develop CR7 Drive,” said Ronaldo. “It is personally and professionally rewarding to be able to help other athletes around the world understand how nutritious products can help them perform better.”
In 2018, Ronaldo, named the most famous athlete in the world by ESPN, will once again represent his country on the Portuguese football team in the World Cup. As one of the world’s most decorated athletes, he has won five Ballon d’Or awards and four European Golden Shoes. He has won more than 25 trophies in his career, including five league titles, four UEFA Champions League titles and one UEFA European Championship. Ronaldo also holds the records for most official goals scored in the top five European leagues, the UEFA Champions League, the UEFA European Championship, the FIFA Club World Cup, as well as most goals scored in a UEFA Champions League season.
Herbalife Nutrition proudly sponsors more than 190 sporting events, teams and athletes around the world that exemplify the company’s commitment to a healthy, active life, supported by good nutrition. Herbalife Nutrition-sponsored athletes use the company’s products before, during and after training and games.