Herbalife Nutrition announced a partnership with Tencent, China’s leading internet and technology company.
According to Herbalife, the partnership will help independent distributors more effectively sell products online. Herbalife Nutrition China will efficiently link its online and offline offerings with a focus on consumer needs and driving business development forward.
The three-year plan to improve the company’s digital capabilities will deliver a personalized online store for service providers and sales representatives on a comprehensive social customer relationship management platform. Tencent will be fully responsible for the technical development, including system research, requirements analysis, solution design, system design and program development. The partnership gives Herbalife Nutrition access to Tencent’s technologies, its social ecosystem, as well as its expertise in supporting digital transformations of companies in various industries, to help boost Herbalife Nutrition’s business growth in China.
“Our partnership with Tencent will significantly upgrade our technological capabilities, empowering us to improve our operational efficiency and further expand our competitive advantage,” – Woody Guo, Managing Director of Herbalife Nutrition China
The enhancements to the company’s digital platforms will become a key strategy for Herbalife Nutrition’s business development in China, allowing customers to use Tencent’s social media ecosystem and technology to enjoy a better service with more touch points to the products and improved online and offline channels. Meanwhile, the service providers and sales representatives will be able to obtain higher rates of customer insight and access to more data.
“I am very happy that Tencent will establish a partnership with Herbalife Nutrition, a world-leading nutrition company,” said John Dao, vice president of Tencent Cloud. “With the implementation of an ‘Industrial internet strategy’ and the development of the digital economy, Tencent is committed to partnering with various industries in their digitalization efforts and becoming the driving force behind China’s digitalization.”