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In its ongoing support of the American Red Cross, and to help bring awareness for the need of blood donors, Los Angeles-based Herbalife Nutrition recently announced its support for the American Red Cross #MissingType campaign.
Through July 3, Herbalife Nutrition will join the Red Cross and other organizations, celebrities and influencers to remove the letters representing the main blood groups–– A, B and O––from its logo and public-facing messaging to illustrate the critical role blood donations play in patient care. The company will also help raise awareness through its social media channels, and among its employees, independent distributors and customers.
“For more than 20-years, Herbalife Nutrition continues to proudly and actively support the American Red Cross with local, national and global disaster relief, emergency preparedness efforts, local events and blood drives, fostering a partnership built on the shared principles and values of helping others,” said Dr. John Agwunobi, co-president and chief health and nutrition officer at Herbalife Nutrition.
In addition to Dr. Kristy Applehans, MS, NMD and senior director of global post-market medical surveillance at Herbalife Nutrition serving as a member of the American Red Cross Los Angeles Regional Board of Directors, the company provides an annual $500,000 in-kind donation of Protein Deluxe Bars to 120 Red Cross blood donation service centers across the U.S. The company’s independent distributors and employees generously also donate to support U.S. and international relief efforts, most recently in support of Hurricane Harvey victims.
“We are so grateful that Herbalife Nutrition has joined the Missing Types campaign to raise visibility for this critical need and to help ensure hospital patients receive lifesaving blood,” said Neal Litvack, chief marketing officer, Red Cross. “We could not fulfill our mission without the tremendous support from volunteer blood donors and partners like Herbalife Nutrition. Together, we can reverse the trend before it’s too late for the many patients who are counting on us.”