Herbalife has signed an agreement to become an official sponsor of the Asean Football Federation’s Suzuki Cup. Support of this South East Asian national tournament is expected to increase the company’s market share within the region.
With this partnership, Herbalife will have access to fan engagement opportunities in South East Asia and will display its products at the tournament and related events.
“With a population of over 600 million people where football is the number one sport, the AFF Suzuki Cup offers a priceless link for sponsors to connect with South East Asian fans,” said AFF president, Khiev Sameth. “Herbalife is a renowned international brand and we are delighted to welcome them into the AFF Suzuki Cup family.”