Herbalife Nutrition recently announced it has been named the official sports nutrition partner of the International Champions Cup (ICC).
The ICC, founded in 2013, is the world’s premier annual summer soccer tournament featuring 12 of the top clubs in the world, playing 18 matches in 16 cities across North America, Europe and Asia. It is owned and operated by Relevent Sports Group (RSG). Herbalife Nutrition’s partnership with this year’s tournament brings matches to China on July 24 and 25 and was made possible by the China Growth Initiative. Herbalife Nutrition’s sports nutrition line, currently used by more than 190 athletes and sports teams around the world, will be available on the field at all matches for players to use.
“As soccer fans ourselves, we’re excited to help bring the International Champions Cup to fans all over the world,” said Michael Johnson, CEO of Herbalife Nutrition. “It’s especially exciting to have matches played in China, where millions of fans will have an opportunity to cheer on some of the world’s premier soccer teams. The teams and players participating in ICC matches are competing at the highest level of the sport, so you know that conditioning, nutrition and hydration are key factors to their success.”
Top soccer teams from around the world, including Juventus, Manchester United, Arsenal, FC Bayern and Tottenham Hotspur will have access to the Herbalife Nutrition NSF certified for sports hydration and nutrition products at all tournament matches. The Women’s International Champions Cup, starting August 15 in Cary, North Carolina, will also benefit from Herbalife Nutrition products and will feature company-sponsored Atletico de Madrid Women’s soccer club, as well as the North Carolina Courage, Lyon and Manchester City.
“It’s important for us at Relevent Sports Group to find global partners who share our vision for the growth of soccer,” said Aaron Ryan, chief operating officer of Relevent Sports Group. “Herbalife Nutrition has a long history of supporting soccer, so it was a natural fit to bring them on as the sports nutrition provider for the International Champions Cup.”
In addition to festivities surrounding the matches, Herbalife Nutrition and the ICC will partner with local charitable organizations to engage with local community youth by hosting player meet-and-greets, skills clinics and donation of seats to the games.