The 25,000 members who attended Herbalife’s North America Extravaganza in St. Louis this weekend helped the company kick off a new partnership with the American Red Cross. Herbalife held a two-day blood drive during the annual meeting, which had an estimated $18 million impact on the local economy.
As anyone who has donated blood can attest, proper nutrition is an important part of the process. That’s why Los Angeles-based Herbalife has partnered with the American Red Cross to supply post-donation snacks to blood and platelet donors across the country. The company announced it is donating 280,000 Herbalife protein bars, which will be available at select blood drives and blood donation centers by September.
“We appreciate Herbalife’s efforts to help raise awareness about the constant need for blood,” said Donna Morrissey, Director of National Partnerships for the Red Cross Biomedical Services. “The generous donation from Herbalife is a wonderful addition to our blood drives—these nourishing protein bars will be a great way to thank blood donors for rolling up a sleeve to help save lives.”
In addition to sponsoring a blood drive, Herbalife has announced plans to launch a grassroots social media campaign this fall to raise funds for the American Red Cross. The company’s employees and members will also host blood drives and education sessions at various Herbalife facilities.