Photo: Dr. John Heiss, Herbalife’s Senior Director of Sports and Fitness, Worldwide Product Marketing, unveils CR7 Drive in Asia Pacific.
Over the weekend Herbalife introduced Asian consumers to CR7 Drive, the nutrition company’s new sports drink created with soccer star Cristiano Ronaldo.
CR7 Drive launched at Herbalife’s Asia Pacific Extravaganza, an annual event held this year in Seoul, South Korea. More than 11,000 of the company’s independent members were in attendance.
“Cristiano Ronaldo is an outstanding footballer who places a high value on good nutrition and has a huge following in the region, therefore we are absolutely thrilled to offer this sports nutrition product to the Asia Pacific market,” said Frank Lamberti, Herbalife’s Senior Vice President and Managing Director for North Asia.
As Ronaldo’s Official Nutrition Sponsor, Herbalife collaborated with the Real Madrid player to deliver a product that meets the needs of both casual fitness enthusiasts and professional athletes. CR7 Drive contains electrolytes, vitamin B12, and a mix of carbohydrates intended to boost hydration, metabolism, and energy.
Herbalife initially launched CR7 Drive in the U.S. in September 2015. The latest addition to its Herbalife24 sports nutrition range is now available in Korea, Hong Kong, Japan, Macau and Taiwan, with other Asia Pacific markets to follow in the coming months.