4Life Research, a Sandy, Utah-based immune health company, has appointed Hendrik Pelafu as the new general manager of 4Life Indonesia. In his new role, Pelafu will work closely with key leaders and distributors and oversee day-to-day operations for the market.
“We are so excited to have Hendrik join the 4Life family and the Indonesia team,” said Vice President of International Steve Apple. “We believe that his vision, combined with the wonderful people of Indonesia, will help us continue to move forward in the market at an accelerated pace.”
Pelafu has a doctorate degree in veterinary medicine and more than 15 years of direct selling experience. Before joining 4Life, Pelafu served as managing director for a prominent regional direct selling company and as national sales manager for a global direct selling giant, where he achieved top sales growth in the Asia-Pacific region.
“Hendrik has an outstanding track record,” said 4Life President and CEO Danny Lee. “He brings a wealth of industry knowledge to 4Life Indonesia. We are excited to welcome him and to have his expertise throughout the market.”
4Life has 24 offices around the world to serve a global network of independent distributors and their customers.