Grupo Hinode’s BELIEVE International Convention, broadcast live on the brand’s YouTube channel, HinodeTV, attracted more than 200,000 remote unique viewers across Brazil, Bolivia, Colombia, Ecuador, Mexico and Peru.
The virtual event was viewed more than 600,000 times throughout the weekend of the February event, and included the use of giant LED screens, drones, cranes and interactive components.
“Believing 100% every single day,” said Sandro Rodrigues, President of Grupo Hinode. “We invite the audience to embark on a new world of opportunities, reinforcing our purpose of changing lives, showing real stories of resilient people from all over Brazil and Latin America, promoting a true reflection that all dreams can come true when you [persevere] and have willpower.”
At the event, Eduardo Frayha, Chief Sales and Marketing Officer, shared the company’s three-decade history, as well as the executive team’s vision for the future, which includes a presence in 30 countries by 2030.
“The company that started in a small garage more than 30 years ago is winning international prizes and awards today,” Frayha said. “We are constantly evolving.”
Also announced were 12 new executive hires, a 50% growth in international markets, and the company’s first global product launch.
“Hinode was born with a purpose and when we have such a strong purpose and do practice what we preach, it’s the walk the talk combined with the purpose of offering people the opportunity they need to change their lives,” said Erica Pagano, Vice-president of Innovation, Product and Branding. “This is what sets us apart from other companies.”