Green Lifestyle Brand Viridian Releases 2016 Sustainability Report
More than 9 billion—that is how many pounds of carbon emissions customers have avoided by choosing Viridian services, says the company’s 2016 Sustainability Report.
The award-winning annual report provides an in-depth look at how—and why—Viridian is helping customers make sustainable choices in their everyday lives. Last year, Viridian took a significant step toward expanding those choices by spinning off from parent company Crius Energy. The deal, according to management, positions the brand for accelerated growth and international expansion.
The newly formed Viridian International is already living up to its name. A partnership with Click Energy enabled the company to expand into Australia in June 2016, and at the end of the year, Viridian rolled out a new service known as Travel Light. The membership program offers wholesale rates on hotels, flights and other travel services, with the added benefit of all travel being carbon neutral, through carbon offsets purchased by Viridian.
Going forward, these initiatives will amplify Viridian’s impact on the environment, but they do not factor into the 2016 Sustainability Report. Taking into account only U.S. energy customers, in seven years of business Viridian has avoided 9.4 billion pounds of carbon emissions by utilizing renewable energy sources and purchasing carbon offsets. The overall impact is equivalent to growing about 110 million tree seedlings for 10 years or removing 896,000 passenger vehicles from the road.
