Photo: The Romanian capital of Bucharest.
Canadian gourmet coffee company Organo has announced plans to launch next week in Romania, expanding its reach into one of the EU’s largest countries.
The brand markets beverages, supplements and personal-care products that feature Ganoderma powder, sourced from a mushroom used for thousands of years in traditional Asian medicines. With the official opening of Romania on Sept. 7, Organo’s operations will extend to 45 countries, most recently Turkey, Scandinavia and Slovakia.
“Coffee, Organo’s best-selling product, is still seen as a luxury—a hard perception to shift since the days of communism when coffee was rationed,” Holton Buggs, Organo Executive Vice President of International Sales, said in a statement. “Yet today, Romanians are continuing to rediscover this simple pleasure, along with additional beneficial products that had been limited or missing during the Cold War era.”
Founder and CEO Bernardo Chua said Romania is key to supporting Organo’s business across both Europe and CIS. The company’s Regional Manager for Eastern Europe, Monica Nagy, will head up operations in Romania.