From the August 2021 issue of Direct Selling News magazine.
EACH YEAR, WE LOOK FORWARD TO BRINGING YOU AN ANALYSIS of the World Federation of Direct Selling Associations’ Global Sales data report. The report for 2020 was a wealth of information. For our cover story, writer Beth Douglass Silcox identifies the 23 global markets
with sales of $1 billion or more from direct selling. Then, she takes a deep dive into the 2020 numbers to extract the impact our industry is having on economies worldwide and reveals some insights for the future.
To continue growing in this global economy, direct selling companies must make it easy on the customers. In the Simplicity Matters article, industry expert Noah Westerlund explains the business case for building an easy-to-use e-commerce system.
In keeping with the international and global impacts, we were thrilled to get the opportunity to speak with João Paulo Ferreira, President and CEO of Natura &Co and Angela Cretu, Global CEO of Avon. In our Strength in Numbers feature, you can learn about the
acquisition and their passion to create a ‘wave of change’ in the world. “We won’t lose the identity of the individual brands, but we come together to do good for society,” states Ferreira.
The feature article, Global Atomy Taking Off, explores how the shutdown has led to new opportunities and growth for Atomy. “It is very important to realize that direct selling can win with quality and price over discount stores, online retailers, and other platform businesses,” says Han-Gill Park, Atomy Chairman. Read about how they quickly transitioned online and secured a competitive advantage in distribution.
Our working smart article gives you insights on COVID-19 Global Business and Logistics. Michael McClellan shows us how to learn from the businesses that succeeded during the pandemic and how to be prepared for the next big challenge.
At DSN, we strive to bring you more!
Make sure you are tuning in to our DSN Podcasts. We have the Executive Insights Series, the Direct Approach with Wayne Moorehead series and more.
August kicks off our annual Best Places to Work nominations. Best Places to Work in Direct Selling celebrates the important role companies play as employers in the marketplace and highlights companies setting the bar for establishing and nurturing work experiences and environments that bring out the very best in people. The company nominations are open until October 22.
Please watch for details and make plans to attend (virtually or in-person) our Fall Direct Selling University event. We are putting together the most influential, knowledgeable and exciting speakers for our first-ever hybrid event on October 14 & 15.
At Direct Selling News, we endeavor to be a source, resource and thought leader for the entire direct selling channel. So, if you have a suggestion, a need or an inspiration to share, please reach out. We would love to hear from you.
