Two executives at ForeverGreen Worldwide are expanding their roles with the wellness company.
Former Chief Sales Officer Rick Redford has been named chief operating officer, a role that will include continued oversight of the company’s sales strategy in North America and Southeast Asia. Additionally, Jorge Alvarado, Chief Marketing Officer, is taking on the responsibilities of company president.
“I’m fully confident in these two great executives,” said Ron Williams, CEO of ForeverGreen. “Their leadership will allow me more quality time with our field leaders in growing and developing the business.”
Redford’s background in manufacturing, sales, marketing and international expansion includes 25 years in the direct sales channel. Alvarado likewise has spent more than two decades working with direct selling firms. He has a background in marketing and communications, and is fluent in both English and Spanish.
The news comes on the heels of two other promotions within ForeverGreen’s ranks. In December 2016, the company tapped Shane Manwaring to serve as general counsel and Dan Eastman as chief information officer.