Lindon, Utah-based ForeverGreen Worldwide Corporation recently announced the appointment of Rick Redford as CEO.
“Finding the right person has been a timely and thorough process for the company,” said Ron Williams, who resigned as President and CEO but will remain a member of the Board of Directors. “Mr. Redford has the right experience and knowledge to do an outstanding job as the company’s new CEO.”
Redford, who has over 20 years of experience in the direct selling channel, has been involved with the company since the start, initially for five years and most recently when he was asked to come back last year to serve as COO. “I am looking forward to working closely with Ron, and believe that his passion and energy will have a very positive impact with our leaders,” said Redford. “Our new executives and I are very busy executing our new plan to create a business model that will be profitable and sustainable moving into the future.”
Williams will continue with ForeverGreen in a consulting role, working directly with the leadership in the field. “I am looking forward to continually supporting and growing the company by taking a role that really embodies my talents and passion, which is working with our distributors and leaders of the company and to always keep our company’s culture new and fresh, along with our products,” he said.
As part of the company’s restructuring, first announced on March 2, ForeverGreen has continued to cut expenses, improve profitability and continued to lower its fixed costs to increase growth and improve productivity, which executives believe will translate into higher profitability for the company.
“These were necessary steps as the company focuses on delivering higher levels of earnings growth for the company and our shareholders,” said Redford. “Our growth trend for revenues and earnings will accelerate with these new changes. We will also be engaging in a more proactive communication with our shareholders. The results of our efforts will be felt almost immediately.”