Sunday / January 29. 2023
menu-logo menu-logo
brand-logo
Subscribe
Subscribe
Sunday / January 29. 2023
  • Read
    • Daily News
      • Financial
      • Insights
      • U.S.
      • International
    • Digital Issue
    • Cover Stories
    • Feature Articles
    • Company Spotlights
    • Exclusive Interviews
    • Executive Announcements
    • Forward Thinking
    • For You | For Your Field
    • Working Smart
    • New Perspectives
    • From the Publisher
  • Listen & Watch
    • Direct Approach
    • Iconic Insights
    • The DSN Podcast
  • Attend
    • Direct Selling University
    • Global Celebration
  • Achieve
    • Global 100 List
    • CCR Program
    • Best Places to Work
    • Bravo Awards
    • Legends
  • Research
    • Digital Momentum Index
    • Stock Watch
    • Stock Ticker
    • Supplier Directory
    • Resources
  • Engage
    • Supporter Program
    • VIP Text Alerts
  • About
    • About DSN
    • Subscribe
    • Advertise
    • Store
    • Connect
  • Search
Subscribe

Filling the Data Void

BY Ben Gamse | January 01, 2017 | read / Feature Articles

Click here to order the November 2016 issue in which this article appeared.


Obtain New Industry Insights by Participating in DSA’s 2017 Growth & Outlook Survey

A common observation among executives new to direct selling is that there is surprisingly little syndicated data available about the direct selling channel, as compared to other industries. Direct selling companies are increasingly hungry for market intelligence to better understand industry dynamics and to make more-informed operating decisions. And, without sufficient data, the direct selling industry can seem mysterious and be misunderstood. Frankly, there is opportunity to elucidate the direct selling industry more with data for the benefit of all involved.

The U.S. Direct Selling Association (DSA) uses industry research to clarify what direct selling is and report on its impact in the United States. DSA engages Nathan Associates, a Washington, D.C.-based economic consulting firm, to confidentially collect, vet and aggregate survey data. With oversight from DSA’s Industry Research Committee, comprised of direct selling-executive research experts, and in conjunction with Artemis Strategy Group, DSA reports industry-wide data, insights and recommendations that can help companies better understand the sales channel, benchmark against their peers and make more-informed operational decisions.

DSA’s flagship annual market-sizing study, Growth & Outlook, will be fielded beginning on Jan. 9. The 2017 Growth & Outlook Survey reports on the size and scope of the entire U.S. direct selling market, year-to-year growth rates, salesforce demographics, current trends, forecasting, productivity metrics, and operating benchmarks to measure marketplace efficiency. The survey also places U.S. direct selling performance within the context of broader economic trends/indicators (e.g. unemployment, GDP, overall retail). Additionally, results from this survey contribute to the Annual Statistical Survey conducted by the World Federation of Direct Selling Associations (WFDSA), utilized to meet global research needs.

Last year’s Growth & Outlook Survey found continued record growth in direct selling in the United States in terms of sales ($36.12 billion) and people involved (20.2 million). The results are used in numerous ways, from educating key audiences such as regulators and legislators to providing benchmarking data and insights to direct selling company survey participants.

“We participate in DSA’s Growth & Outlook Survey to be represented in one of the most important tracking tools for the direct selling industry and, of course, to receive the full reports when released,” says Jeff Kaufman, Director of Customer and Field Insights at Isagenix International and Chair of DSA’s Industry Research Committee. “We use the results as a benchmark versus company performance—both industry-wide and within health and wellness. Also, we use results on enrollment trends for forecasting.”

Growth & Outlook’s value is proportional to the level of participation in the survey. DSA encourages all direct selling companies with operations in the United States, whether a DSA member or not, to participate. Companies that participate will receive the full results report at no cost later this year. To gain access to the results report full of industry data and insights, ensure that someone from your company completes DSA’s 2016 Growth & Outlook Survey by Friday, March 10, by visiting www.dsa.org/GO2017. For questions, please contact Ben Gamse at bgamse@dsa.org or 202-452-8866.


Ben GamseBen Gamse is Market Research Manager at the U.S. Direct Selling Association.

Posted in Feature Articles
Related Articles
Leveraging the Gig Economy January 26, 2023

Leveraging the Gig Economy

Read more
The Top Skills Every Direct Selling Executive Needs January 10, 2023

The Top Skills Every Direct Selling Executive Needs

Read more
Creating High Performance Teams December 20, 2022

Creating High Performance Teams

Read more
brand-logo
The News You Need.
The Name You Trust.
Subscribe

Breaking global news, emerging trends and powerful stories conveniently curated to help direct selling executives stay informed, engaged and a step ahead.

  • Read
  • Listen & Watch
  • Attend
  • Achieve
  • Research
  • About
  • Connect
5717 Legacy Drive
Suite 250
Plano, Texas 75024
info@directsellingnews.com
Copyright 2023 Direct Selling News | All Rights Reserved
  • Privacy Policy
  • Terms of Use
  • Advertise
  • Subscribe
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT