American Youth Football & Cheer Inc. (AYF) recently selected weight-loss and nutrition company ViSalus as its Official Nutrition and Wellness Sponsor.
AYF works within communities to train children in football or cheer, with a strong emphasis on positive traits like self-confidence, teamwork, self-discipline and community involvement. The organization, which often establishes programs where children cannot access them through the school system, serves more than 1 million members nationwide.
The sponsorship came about through a ViSalus National Director whose family participates in AYF. The organization’s team fundraisers presented an opportunity to educate players about healthy nutrition while furthering AYF’s mission. This year the athletes will cash in on personal health goals by selling ViSalus nutrition products, with proceeds benefitting the youth football and cheer programs.
ViSalus offers its users an added weight-loss incentive through the PROJECT 10 Kids program. The company’s trademark PROJECT 10 Challenge encourages customers to lose 10 pounds of fat or add 10 pounds of lean muscle. Every time a person meets the challenge, the company donates 30 of its Vi-Shape Nutritional Shake Meals to a child in need.
ViSalus Co-Founder and CEO Ryan Blair recently spoke to Fast Company about his own youth and the mentors who helped him make the journey from gang member to successful serial entrepreneur. In 2013, Blair published his story in The New York Times bestseller Nothing to Lose, Everything to Gain: How I Went from Gang Member to Multimillionaire Entrepreneur.