Photo: Gregg Renfrew, Founder and CEO of Beautycounter.
Natural beauty brand Beautycounter will be in the spotlight later this month during FC/LA, Fast Company’s second annual Creativity Counter-Conference in Los Angeles.
Slated for May 24–25, the retreat brings together creative movers and shakers in business, technology, design and entertainment. It also pays tribute to the “Most Creative People in Business,” an annual list published by Fast Company and set to run in the magazine’s June issue. This year’s event will be hosted on the L.A. campus of 72andSunny, two-time “Agency of the Year” winner for Advertising Age and Adweek.
Day One of FC/LA takes participants to businesses across the region in a series of Fast Tracks. One stop along the way is the Santa Monica headquarters of Beautycounter, where Founder and CEO Gregg Renfrew will discuss the brand’s approach to cleaning up the beauty industry, helped along by collaborations with the likes of J.Crew and Goop. The day will kick off with a visit to the headquarters of AwesomenessTV to hear from CEO Brian Robbins and President Brett Bouttier, along with Jeffrey Katzenberg, CEO of Dreamworks Animation.
On Day Two, participants will hear from a lineup of speakers that includes Sean Rad, CEO of the popular dating app Tinder, which reported nearly 10 million daily users earlier this year. Also taking the stage at FC/LA will be Academy Award-winning actress Geena Davis, Founder of the Geena Davis Institute on Gender in Media and The Bentonville Film Festival; WWE superstar John Cena; and Henk Rogers, co-creator of the iconic Tetris video game.
