Beautycounter Inc. is on a mission to get safe products into the hands of everyone—most recently, parents. The safety-conscious brand this week rolled out a collection of products for baby.
The new offerings, created for infants age newborn to 2, build on Beautycounter’s existing range of skincare, makeup and body products. The Beautycounter Baby collection is made with the same meticulous research and testing that goes into all of the company’s products, which are free of harmful and unnecessary ingredients.
“Unscented and uncomplicated formulas that deliver are the only skincare necessities your baby needs,” said Christy Coleman, Head of Innovation at Beautycounter and makeup artist to celebrity clients such as Alessandra Ambrosio, Miranda Kerr and Emmy Rossum.
Beautycounter Baby offers a soothing oil ($22), protective balm ($22), and all-over wash ($20), with labels featuring organic shea butter, jojoba oil, coconut oil and other moisturizing ingredients. The California-based company, in partnership with Mother magazine, recently hosted a launch party in Los Angeles to introduce its new collection to bloggers, editors and other influencers.