Sunday / May 29. 2022
menu-logo menu-logo
brand-logo
Subscribe
Subscribe
Sunday / May 29. 2022
  • Read
    • Daily News
      • Financial
      • Insights
      • U.S.
      • International
    • Cover Stories
    • Feature Articles
    • Company Spotlights
    • Exclusive Interviews
    • Executive Announcements
    • Forward Thinking
    • New Perspectives
    • Working Smart
    • From the Publisher
    • Digital Issue
  • Listen & Watch
    • Direct Approach
    • Iconic Insights
    • The DSN Podcast
  • Attend
    • Direct Selling University
    • Global Celebration
  • Achieve
    • Global 100 List
    • CCR Program
    • Best Places to Work
    • Bravo Awards
    • Legends
  • Join
    • Membership
    • VIP Community
  • Research
    • Digital Momentum Index
    • Stock Watch
    • Stock Ticker
    • Supplier Directory
    • Resources
  • About
    • About DSN
    • Subscribe
    • Advertise
    • Store
    • Connect
  • Search
Subscribe

Facebook Taps Stella & Dot in Trial Run of New Business Offering

BY DSN Staff | October 28, 2015 | read / Daily News

“Facebook” and “work” might seem like a contradiction in terms, but the social media giant is looking to unite the two with the rollout of its new service, Facebook At Work. The company’s San Francisco Bay Area neighbor Stella & Dot is one of several businesses testing the product ahead of its official launch.

Facebook At Work, an enterprise version of the classic network, is Facebook’s answer to popular collaboration tools such as Microsoft’s Yammer, Slack, Asana, and Chatter at Salesforce. The service enables companies to create their own networks, with employee profiles that resemble regular Facebook profiles. The color scheme—one of Facebook At Work’s few distinguishing characteristics—might help to ease the minds of those in management. Profiles on the new interface are shaded white instead of the company’s signature blue.

The team at accessories seller Stella & Dot has always embraced social media in its day-to-day business, according to Vice President of Product Meera Bhatia. Field-facing employees heavily use Facebook, in particular, to communicate with the brand’s Independent Business Owners, who often build their businesses via social media. Earlier this year, Facebook approached Stella & Dot about leveraging the platform internally in a pilot of its new enterprise team software.

“Employees instantly gravitated towards using Facebook At Work and made it their own,” Bhatia told DSN. “It’s really helping teams stay connected in an unstructured way and helping to build the sense of community across our global offices.”

Stella & Dot rolled out Facebook At Work to its full team of about 400 employees in August. To access the platform, users sign in through a separate portal on the desktop or the Facebook At Work apps for iOS and Android devices. Like the classic version, the service features a company-wide News Feed, individual and group chat, Groups and Events. Employees also can communicate through direct messages, voice and video calls, and screen-sharing capabilities.

“Employees have created many affinity groups for purposes ranging from inter-team communication to developing a running club,” said Bhatia. “Our most popular group by far is ‘Stella Shout Outs,’ where employees call out their fellow employees for different accomplishments. It’s great to see this happening at the employee level versus being driven by management.”

Though Facebook unveiled the B2B offering in January, no date has been set for an official launch. The company did announce Monday that it is bringing on its biggest business yet, the Royal Bank of Scotland (RBS), which plans to connect all 30,000 of its employees to the network by March 2016. RBS participated in a trial of Facebook At Work that yielded a 90 percent adoption rate among employees, the company told TechCrunch. Facebook is not yet charging companies for the service, but the social network plans to monetize around a freemium business model.

Posted in Daily News
Related Articles
Designing with Generations in Mind Prevents Brands from Becoming “Niche Players”  May 27, 2022

Designing with Generations in Mind Prevents Brands from Becoming “Niche Players” 

Read more
NewAge’s Nutrifii Renew Added to Cologne List  May 26, 2022

NewAge’s Nutrifii Renew Added to Cologne List 

Read more
Nu Skin Joins Sustainability-Focused Consortium to Improve Industry Standards  May 25, 2022

Nu Skin Joins Sustainability-Focused Consortium to Improve Industry Standards 

Read more
brand-logo
The News You Need.
The Name You Trust.
Subscribe

Breaking global news, emerging trends and powerful stories conveniently curated to help direct selling executives stay informed, engaged and a step ahead.

  • Read
  • Listen & Watch
  • Attend
  • Achieve
  • Research
  • About
  • Connect
5800 Democracy Drive
Suite 100
Plano, Texas 75024
info@directsellingnews.com
Copyright 2022 Direct Selling News | All Rights Reserved
  • Privacy Policy
  • Terms of Use
  • Advertise
  • Subscribe
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT