In this month’s Executive Connection, Direct Selling News Publisher and Editor in Chief John Fleming speaks with Richard Wright, President and CEO of AdvoCare, about leadership, building brand awareness and helping others live a better life.
DSN: What is the one thing you enjoy most about being the President and CEO of AdvoCare?
RW: What I enjoy most about my position is helping others reach their goals. Whether that’s through finances, weight loss, or more time with family, it’s truly a rewarding experience. Helping people take control of their lives is something that is very important to me, and I wake up every day inspired by the thousands of AdvoCare Independent Distributors who are living life on their terms.
DSN: What is your long-term vision for AdvoCare?
RW: My long-term vision for AdvoCare is becoming a billion-dollar company. That’s our goal, and we’re committed to doing it the right way with integrity. We are continuing to build brand awareness, which, in turn, builds our Distributor base. Earlier this year we hit a milestone by reaching 300,000 AdvoCare Independent Distributors.
DSN: What’s been the most fun?
RW: Sherry and I enjoy spending time with our Distributors and building relationships with them. We’ve made great friends through AdvoCare. Whether we’re traveling together on AdvoCare incentive trips around the world or together at Success School—our biannual training event—it’s always fun to experience new places and spend time together.
DSN: You and your wife Sherry are a team, not only in life but also in business. What does her involvement mean to you?
RW: Sherry and I are a team in every sense of the word. She’s a very talented person, and we wouldn’t be where we are without her. Sharing our passion of helping others live a better life truly helps drive this business. She is an inspiration to not only me but also thousands of others.
DSN: What do you like to do when you just want to relax?
RW: Sherry and I enjoy spending time on the Gulf Coast in Florida with our family.