In this month’s Executive Connection, Direct Selling News Publisher and Editor in Chief Lauren Lawley Head speaks with Kevin Adams, CEO of Isagenix International, about leadership, alignment, and transparency.
DSN: What is the one thing you enjoy most about being Isagenix’ CEO?
KA: I really enjoy building a winning team. Through alignment, accountability, and communication, we can make everyone around us better.
DSN: How would you describe the ideal Isagenix Independent Associate?
KA: We have a great deal of diversity across our Associate base, but the common element is collaboration and a culture of family.
DSN: What do you tell Isagenix Independent Associates to lead and inspire them?
KA: We lead by demonstrating our core values every day. We are very transparent with our Associates and foster inclusion in our vision and mission.
DSN: You joined Isagenix from outside the direct selling industry. What surprised you most about the industry?
KA: I was impressed with the professionalism and drive of the leaders in the industry. Our top leaders not only have the expertise and skills to build successful businesses, but they also have a tremendous level of dedication and drive. I was amazed to see how much passion and integrity they demonstrate each and every day. That’s truly what makes Isagenix a direct selling leader.
DSN: Now that you’ve been in direct selling for about eight years, what have you come to value most about the direct selling model?
KA: I value the efficiency of the model. Prospective customers get to talk directly to satisfied customers and actually see the results of our products in person. We build loyalty through product experience, relationships and our culture.
DSN: What is your vision for Isagenix?
KA: Our mission is to become the largest health and wellness company in the world by helping people transform physically and financially. I personally see our company changing the world—making it a better place. We already are well on our way. Commitment to health is fundamental to who we are, and we have found a remarkable way to share our passion—through direct selling. My vision is to let our dedicated field do what they do best: share our high-quality products one person at a time, community to community, country to country, until we have fully realized our mission.
DSN: Is there one basic principle that governs your leadership at Isagenix?
KA: Alignment; if we can get everyone aligned to a common goal, I know we can achieve almost anything.
DSN: What project or accomplishment do you consider to be the most significant in your career?
KA: My most significant accomplishment is from a former employer, but most importantly that achievement guides my leadership as CEO here at Isagenix every day—I draw from it. It was an achievement from when I was Executive Vice President at ConAgra Foods prior to coming to Isagenix. I learned a lot about people, processes, and systems. I led a project that involved consolidating numerous independent companies into an operating company to leverage its size and scale.
DSN: What’s one piece of advice that you’ve found especially useful?
KA: I was always in athletics growing up, so when I started my business career I was very competitive. One of my mentors told me to turn my competitiveness into an advantage by competing against myself. It really changed my life.
DSN: When you’re not at work, where are you most likely to be found?
KA: I have two active boys ages 17 and 13, so I am either coaching their sports teams or being their No. 1 fan in every aspect of their lives.