Isagenix International announced that Erik Coover has been appointed the company’s new chief visionary officer.
Coover, son of Isagenix co-founders Jim and Kathy Coover, was promoted earlier this year to chief visionary officer with the main focus of driving the company’s strategic vision, originally established by his parents, to impact world health and free people from physical and financial pain, and in the process, create the most trusted and respected health and wellness company in the world.
“Erik is a perfect fit for this position because of his visionary leadership,” said Travis Ogden, Isagenix’s chief executive officer. “He has worked his way up at Isagenix over the past decade, so he intimately understands the needs of our customers and our independent distributors. Alongside our incredible executive leadership team, Erik will help Isagenix stay steadfast in our approach as we focus on significant developments in technology and product innovation in 2020.”
Coover currently leads the fastest-growing Isagenix demographic—millennials—and spearheads the company’s aggressive sustainability initiatives with a goal of zero waste packaging by 2028.